Incorporated in 2012 and headquartered in Mumbai, FSN E-Commerce operates an online platform for beauty and wellness products under the brand name Nykaa. Targeted at the young Indian woman (18-35 years), the online platform features an astounding 75,000+ products curated from nearly 850 brands across the world – a product spread that is not available in any physical / online store in the country, including leading players like Parcos and Amazon.
Nykaa has a pan-India customer base, shipping its products to over 900+ cities and servicing over 30,000 pin codes. It also successfully piloted an omni-channel business model with a physical retail footprint of seven Nykaa Luxe and six Nykaa on-trend stores in five major cities, complementing the online store. FSN is promoted by Mrs. Falguni Nayar, who till recently was Managing Director (Investment Banking) at Kotak Mahindra Bank.